We just want them to look feminine
The badminton people are still tussling about that “women have to wear skirts” rule that the genius marketing people came up with. There are some crazy-radical voices pointing out that this is sexist.
To create a more “attractive presentation,” the Badminton World Federation has decreed that women must wear skirts or dresses to play at the elite level, beginning Wednesday. Many now compete in shorts or tracksuit pants. The dress code would make female players appear more feminine and appealing to fans and corporate sponsors, officials said.
Women wear more revealing outfits than men in a number of Olympic sports like gymnastics, track and field, volleyball and beach volleyball.
Badminton’s world governing body now finds itself on the defensive, accused of trying to sell a sport by showing more leg and skin. Male players are required only to dress in “proper attire,” officials said.
“We’re not trying to use sex to promote the sport,” said Paisan Rangsikitpho, an American who is deputy president of the Badminton World Federation, which is based in Kuala Lumpur, Malaysia. “We just want them to look feminine and have a nice presentation so women will be more popular.”
Oh is that all!
This is Michelle Obama’s skirt all over again. Look at the picture on that article – you can see up the skirt. There’s nothing to see, just cloth, but it’s the thrill of looking up it, isn’t it. That seems to be the point of skirts – making women peerable.
Oh well what do I expect, when the only women you see on television are on shows with “Housewives” in the title and are like no human being I’ve ever seen in my life.