People-to-people

More on the Russian meddling, from a couple of days before the election.

A range of activities speaks to a Russian connection: the theft of emails from the Democratic National Committee and Clinton campaign officials, hacks surrounding voter rolls and possibly election machines, Putin’s overt praise for Trump, and the curious Kremlin connections of Trump campaign operatives Paul Manafort and Carter Page.

But most observers are missing the point. Russia is helping Trump’s campaign, yes, but it is not doing so solely or even necessarily with the goal of placing him in the Oval Office. Rather, these efforts seek to produce a divided electorate and a president with no clear mandate to govern. The ultimate objective is to diminish and tarnish American democracy. Unfortunately, that effort is going very well indeed.

Yep. That happened.

The United States and its European allies have always placed state-to-state relations at the forefront of their international strategies. The Soviet system’s effort to undermine those relations during the Cold War, updated now by modern Russia, were known as “active measures.”

A June 1992 U.S. Information Agency report on the strategy explained:

It was often very difficult for Westerners to comprehend this fundamentally different Soviet approach to international relations and, as a result, the centrality to the Soviets (now Russians) of active measures operations was gravely underappreciated.

Active measures employ a three-pronged approach that attempts to shape foreign policy by directing influence in the following ways: state-to-people, people-to-people, and state-to-state. More often than not, active measures sidestep traditional diplomacy and normal state-to-state relationships. The Russian government today employs the state-to-people and people-to-people approaches on social media and the internet, directly engaging U.S. and European audiences ripe for an anti-American message, including the alt-right and more traditional right-wing and fascist parties. It also targets left-wing audiences, but currently at a lower tempo.

So for all we know, we’ve all been helping them.

Until recently, Western governments focused on state-to-state negotiations with Putin’s regime largely missed Russian state-to-people social media approaches. Russia’s social media campaigns seek five complementary objectives to strengthen Russia’s position over Western democracies:

  • Undermine citizen confidence in democratic governance;
  • Foment and exacerbate divisive political fractures;
  • Erode trust between citizens and elected officials and democratic institutions;
  • Popularize Russian policy agendas within foreign populations;
  • Create general distrust or confusion over information sources by blurring the lines between fact and fiction

In sum, these influence efforts weaken Russia’s enemies without the use of force.

It all sounds a little bit Hollywood, a little bit tinfoil hat…but it also sounds somewhat plausible. That version of social media sounds painfully familiar.

Are we all just pieces in someone else’s game?

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