The epitome of a pin-up girl

More coverage (so to speak) of Wonder Woman as the UN’s ambassador for women’s empowerment.

Somini Sengupta at the NY Times reported on a petition asking the UN please not to.

More than 600 United Nations staff members have signed an online petition calling on Secretary General Ban Ki-moon, a professed feminist, to reconsider the appointment of the fictitious superhero as its ambassador for women’s empowerment.

More than 600 people who work for the UN itself have signed. It seems a little surprising that whoever had this bright idea couldn’t have seen the problems with it. Let’s read the petition:

On 21 October 2016, the Secretary-General of the United Nations decided that the new Honorary Ambassador for the empowerment of women and girls will be Wonder Woman, a fictional character, the rights to which are owned by DC Comics, a for-profit entertainment corporation.

Since that date, over 16,000 people have expressed their concern with this appointment.
Wonder Woman was created 75 years ago. Although the original creators may have intended Wonder Woman to represent a strong and independent “warrior” woman with a feminist message, the reality is that the character’s current iteration is that of a large breasted, white woman of impossible proportions, scantily clad in a shimmery, thigh-baring body suit with an American flag motif and knee high boots –the epitome of a “pin-up” girl. This is the character that the United Nations has decided to represent a globally important issue – that of gender equality and empowerment of women and girls. It appears that this character will be promoted as the face of sustainable development goal 5 for the United Nations at large.

At a time when issues such as gender parity in senior roles and the prevention of sexual exploitation and abuse of women and girls is at the top of the United Nation’s agenda, including the “He for She” campaign, this appointment is more than surprising. It is alarming that the United Nations would consider using a character with an overtly sexualized image at a time when the headline news in United States and the world is the objectification of women and girls.

Is that a “shallow” argument? I don’t think so. I don’t think a fantasy woman who is painted as an exaggeratedly and consciously sexy figure is any kind of ambassador for empowerment. Here’s a news flash: looking hot or sexy or seductive is not empowering. It’s passive. That’s not to say it’s a bad thing, end of story – but it certainly is to say it’s a bad fit with a campaign that’s explicitly about empowerment. The message an image like that sends is that women are of no interest or importance unless they’re sexy, indeed sexier than nearly all real women on earth. It sends the message that women have to be sexy first of all, and any other talents they may have come a distant second, so distant that you can’t tell what they are. It sends the message that women have to arouse men before they do anything else, and thus that men are the people who really count while women are an afterthought who should go away unless they’re fantasy-level sexy. It does not send the message that women can be scientists and judges and farmers and anything else they aspire to.

The message the United Nations is sending to the world with this appointment is extremely disappointing. The bottom line appears to be that the United Nations was unable to find a real life woman that would be able to champion the rights of ALL women on the issue of gender equality and the fight for their empowerment. The United Nations has decided that Wonder Woman is the role model that women and girls all round the world should look up to.

Having strong (living, breathing) female role models is a critical aspect of the goal of empowerment of women and girls. If the United Nations would like a list of incredible extraordinary women that would formidably carry out this role, we could surely be able to come up with a list from which the Secretary-General could choose.

Since 2007, the Secretary-General has launched campaign after campaign under the banner of the empowerment of women and girls. However, the United Nations cannot on the one hand claim that “providing women and girls with equal access to education, healthcare, decent work, and representation in political and economic decision-making processes will fuel sustainable economies and benefit societies and humanity at large,” and on the other, award this key ambassadorial role to Wonder Woman, relegating the importance of the issue of gender equality and the empowerment of women and girls to the previous appointment of fictional characters for ambassadorial positions, such as Tinkerbell (Ambassador of Green) and Winnie the Pooh (Ambassador of Friendship).

In other words it looks as if the UN is trivializing the issue, and the UN shouldn’t do that.

Back to the Times:

Privately, several United Nations officials have expressed concern about the choice of a comic-book character. Publicly, its leaders have described the decision as a creative way to reach younger audiences, in advance of a new Hollywood film starring Gal Gadot as Wonder Woman…

Women’s advocates inside and outside the United Nations say the selection of Wonder Woman is particularly ill timed because the United Nations this month rejected seven female candidates for secretary general. The next leader will be António Guterres of Portugal, even though many had hoped a woman would take the helm for the first time.

Raimonda Murmokaite, the permanent representative of Lithuania, reacted to the news of Wonder Woman’s appointment by asking on Twitter why “real life women” could not be selected.

Anne Marie Goetz, an academic and a former adviser to the United Nations who had campaigned for a woman to be secretary general, called the choice “disgusting” and wrote on Twitter that Wonder Woman should use her “lasso of truth” to expose the United Nations’ “hypocrisy.”

I suppose they couldn’t find a woman with big enough tits to be Secretary-General.

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