Admire his muscles

Family life alt-right style.

The same year Betty Friedan’s Feminine Mystique rocked American households by defining the dissatisfactions of housewives, Helen Andelin was on the other side of the country writing her own book, and coming to the exact opposite conclusion. Fascinating Womanhood would become the anti-feminist manifesto that galvanized a decades-long “family values” movement for conservative women.

Her marriage had gone kind of snoozy, you see; her husband just wasn’t that into it any more; as a Mormon with eight children she wasn’t about to take that lying down. She prayed, but God didn’t answer.

Andelin began scouring marriage manuals from the 1920s and came across one pamphlet in particular, “The Secrets of Fascinating Womanhood,” which counseled that female subservience was the way back into a husband’s heart. She followed the pamphlet’s advice, and her marriage experienced a miraculous recovery.

No kink-shaming, now.

As historian Julie Debra Neuffer explains in her 2015 book, Helen Andelin and the Fascinating Womanhood Movement, Andelin sought to teach women how to become good wives by reverting to traditional gender roles. The self-published Fascinating Womanhood is in equal parts a chatty self-help book, a religious text, and cultural criticism that uses the works of Victor Hugo and Charles Dickens to support a “family values” agenda. Like Friedan, Andelin recognized a “problem that has no name,” but Andelin claimed the problem wasn’t caused by domestic drudgery, but by a lack of love. “[O]ne need is fundamental,” Andelin writes. “She must feel loved and cherished by her husband. Without his love, her life is an empty shell.” The book sold more than 2 million copies and sparked what is known as the Fascinating Womanhood movement. The New York Times dubbed her “a self‐appointed spokesman for the ‘silent majority’ of American women who believe that women’s place in the home.” Today, the book has become a totemic text for women on the so-called “alt-right,” a sort of “trad wife” Bible.

So the argument is that women must feel loved and cherished by their husbands, and the only way for that to happen is for the woman to pretend they’re living in the 19th century?

But why would that be true? Don’t at least some men prefer women who can carry on a conversation and help with the responsibilities of adult life? Or do I just think that because I’m a crazy delusional feminist? Who knows.

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