I cut down trees, I wear high heels, suspendies and a bra
If you want to get people’s attention to a safety campaign, there’s only one way to do it: dangle a woman in underwear in front of them. That works, and nothing else does.
An advertising campaign by Germany’s transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing just a helmet and underwear.
With the slogan: “Looks like shit. But saves my life,” the advert features a profile-shot of Alicija Köhler, a competitor in the gameshow Germany’s Next Topmodel, sporting a violet coloured helmet and a lacy bra.
Women pointed out that it’s possible to advertise things without waving stripped women around like sparklers.
Defending the advert, a transport ministry spokesman said: “A successful road safety campaign should jolt people and can be polarising.”
Well a road safety campaign could always jolt people by staging a fatal encounter between a cyclist and a car.
What sort of fun would that be? Women in underwear can be used to sell anything, and especially misogyny, which is important, because we need to peddle misogyny in face of all the non-misogynistic people out there, right?
Slightly off topic…when I saw your title on this post, I thought it would be about trans-women. We have a trans-woman in our town who has spend her life doing tree removal and trimming. A few years ago, she transitioned to a woman, and now apparently believes women who do hard labor do it in halter tops, skirts, and heels, because that seems to be what she likes to wear to do the sort of labor any woman would put on jeans, t-shirts, and sneakers to do. But then, women born women don’t need to prove they’re women, I guess.
Ah, no, it’s the Lumberjack song.
The full picture (not shown in the Guardian) is…interesting. It’s cropped in such away that it’s actually not that revealing. But, yeah, she’s wearing a lacy bra, so it looks really stupid. And the caption is in English for some reason. How this ridiculous idea actually made it to the release stage is a mystery.
A woman in underwear?
Wouldn’t PETA call that overdressed?
I recognized the song; I just was expecting you to be referring to something different.