Posts Tagged ‘ Goop ’

How it’s done

Jul 19th, 2017 11:19 am | By

Ars Technica calls the Goop attempt to bully Jen Gunter “a perfectly crafted reference guide for how to sell snake oil.”

In case you’re unfamiliar—or just need an empowering refresher—Goop is a site directed mostly toward affluent women that peddles pricey products and overuses the word “empower” while dabbling in many forms of pseudoscience and quackery—everything from homeopathy to magic crystals and garden-variety dietary-supplement nonsense.

And it’s flourishing. It’s making big bucks. It’s even going into publishing.

This year, the Goop group teamed up with Condé Nast to begin publishing a quarterly print magazine as well as digital content. (Condé Nast also owns Ars, by the way.)

It’s Prince Charles all over again – using fame to market high-priced … Read the rest