See those abs? Buy these cigarettes.
And since I’m revisiting things, I’ll revisit another one: the make science look cool by putting random guys in photos with rappers thing.
(Disclaimer: I don’t object to the thing itself; it probably doesn’t actually hurt anything; I object to treating it as a serious way to improve Murkans’ attitude to science.)
Here’s what I hate about the whole idea: it is about manipulation instead of argument or persuasion. It has, by design, no substance at all. It’s openly and proudly just a stupid advertsingy “look at this and feel like this so buy this” type of item. I hate that kind of crap, and I especially hate it when it infiltrates areas that are or should be all about substance. I hate how calculatedly mindless it is. Maybe that’s why dislike of it is supposed to be “elitist” – because it’s politically suspect to think that calculated mindlessness is a bad harmful thing.
Well I don’t care; if that’s elitism I’m an elitist; I do think calculated mindlessness is a bad harmful thing.