Wait make that we DON’T withdraw the ad
Double back-flip with walnuts:
The chief executive of Hallmark Cards has apologised for its decision to withdraw television advertisements featuring same-sex couples.
The company’s cable network pulled the ads for wedding registry and planning site Zola under pressure from the conservative group One Million Moms.
The decision drew criticism on social media and calls for a boycott.
Hallmark said it would reinstate the adverts and attempt to re-establish its partnership with Zola.
Ok well next time just skip the part about doing what conservative groups tell you to do, especially ones that call themselves “moms” instead of “mothers” as if we were all six. No but seriously, just ignore people who whine about same-sex marriage. We’re past that.
The original decision to withdraw the adverts drew criticism from a number of high-profile gay figures, including Democratic presidential contender Pete Buttigieg and talk show host Ellen DeGeneres.
…
Saturday Night Live performed a skit which mocked Hallmark’s decision, concluding with the line: “This is Emily Cringle for Hallmark, reminding you to stay straight out there.”
Nobody wants to be a skit on SNL, not even Hallmark.
The original decision to withdraw the advert was prompted by complaints from a conservative activist group.
One Million Moms is an online project of the American Family Association, which is a long-time opponent of gay rights.
One Million Moms said it had personally spoken to Bill Abbott, who’s the chief executive of Hallmark’s parent company Crown Family Networks.
Moms and Bill and Crown Family – it’s all so cozy.
I guess those million “moms” are feeling pretty spanky and go to your roomy today.
This seemed like such a weird decision to begin with. I’m curious as to whether the CEO just panicked (a great quality in a leader!) or was sympathetic to their bigotry (ditto!).
I get that Hallmark feels its brand needs to be “family-friendly,” and doesn’t want to irritate the religious, but that doesn’t mean kowtowing to the fringe religious right. I mean, Disney figured that out about a decade ago when right-wing groups began moaning about Pride days at Disney theme parks. As I recall, Disney just shrugged and kept right on doing it, and the protest fizzled out.
And last I heard, one million moms was nowhere near one million, but the name sounds sooooo impressive.
Maybe if they identify as a million…
It’s my understanding that’s exactly what they do. And if we question that, we are committing actual violence.
I hope those ‘moms’* don’t ever get to see some adverts running on prime time British TV; their heads would explode. Not only same-sex couples, but same-sex couples kissing! On the lips, too, none of yer chaste peck-on-the-cheek nonsense.
*I’ve always disliked ‘mom’. It sounds so infantile even when compared to the very similar British ‘mum’.
@2,
Shades of “the Catholic League” which consists of Bill Donahue and his computer.
“Mom” must be a regional/cultural thing. I think in some areas “mother” is perceived as overly formal and stodgy.
The left had the “Million Mom March” for gun control, so it doesn’t seem to be a political difference. I sort of assumed this conservative group ripped off their name from the “March” group.
Personally, I’m fine with either. The only thing that grates on me is when people address someone other than their own mother as “Mom”, as if it’s a name: “Mom, could you bring your daughter over here?”
Oh I know it’s not a political difference – Patty Murray ran as “a mom in tennis shoes.” If anything the left does it more. That doesn’t make me hate it any less though. Clearly the idea is that it’s more cuddly than “mother” but so what? Who says we have to be cuddly at all times? We can tolerate talking of sisters and cousins, why can’t we also talk (in impersonal contexts) of mothers and fathers? “Mom” is a name, not a noun, and the cloying fake-intimacy of “moms” (and “dads”) drives me up the wall.
But what about Thinking Moms’ Revolution? Should we just ignore them?
Wozzat?!