A fascinating article with many implications to explore: We Aren’t the World.
In 1995 a young anthropologist tried to do a popular social science experiment with the Machiguenga, an indigenous people who live north of Machu Picchu in the Amazon basin.
When he began to run the game it became immediately clear that Machiguengan behavior was dramatically different from that of the average North American.
The potential implications of the unexpected results were quickly apparent to Henrich. He knew that a vast amount of scholarly literature in the social sciences—particularly in economics and psychology—relied on the ultimatum game and similar experiments. At the heart of most of that research was the implicit assumption that the results revealed evolved
(This is a syndicated post. Read the original at FreeThoughtBlogs.)