PZ has a terrific guest post by Marcus Ranum on the nasty undertones of the bullshit about “click bait.” I was going to quote from it when it was a comment, but when I got around to it it had graduated to being a post.
I automatically despise people who use the “clickbait” “to make money” argument. And here is why: it never seems to come from someone who is enduring economic hardship, and it implies that the person supposedly doing it is so desperate that they need the extra fractions of a cent they might get. If you’re a bestselling author and lecturer with an international stature with an estimated net worth of over $100 million, claiming that your detractors are pushing click bait amounts to asking “why don’t they eat cake?” (“Qu’ils mangent de la brioche”) yes in the internet era there is money to be made with click bait, but it requires huge volumes such as that driven by celebrity selfie leaks and sex tapes. From the sound of it, bloggers such as those on FTb and Patheos make vastly less blogging than someone of Dawkins’ stature commands from a single speaking engagement.
Vastly less. A fraction. It’s ludicrous that they think otherwise.