Ask me my sign

T-Mobile has big news for us – not an object or plan we might to give them money for, but an employee relations story.

Another Way to #BeYou: T-Mobile Brings Gender Pronouns to Retail Stores

At T-Mobile, #BeYou has become an employee mantra — so much so that it’s displayed on magenta-painted walls in company hallways around the country.

Really? How awful. Seriously. How gorge-risingly eye-rollingly horrible. Work is work, it’s not a therapy session and it’s not a theater for narcissism. Be You on your own time; at work pay attention to Not-You.

But it’s more than just a catchphrase. It’s representative of the company’s longstanding commitment to diversity and inclusion that is truly part of its DNA. With this in mind, senior leaders are always open to new ways to support employees who want to better express who they are. That’s why, starting November 6, T-Mobile is launching new optional name badges for all retail employees that can include employees’ personal pronouns. Employees at T-Mobile and Metro by T-Mobile retail stores can choose to add any of the following options:

  • He/him/his
  • She/her/hers
  • They/them/theirs
  • Ask me my pronouns

This is for all retail employees, they say – so I guess that means that people in their stores can wear them if they choose? Which means that customers will be confronted with people ordering them to “ask my pronouns”? In a situation in which the customer has zero, repeat, zero need to know the employee’s pronouns because they are talking directly to the employee and anything other than “you” will simply create confusion? Why? Why invite employees to tell customers to “Ask me my pronouns” when it makes no sense and will strike the customer as repellently narcissistic? 

Do people not get that narcissism and self-obsession are not good things?

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