There was a letter in the New Scientist about a million years ago in which the correspondent asked how it was that the magazine would be reporting about the dangers of CO2 and climate change, but do so next to adverts for powerful cars.
The reply ran along the lines that there was deliberately a Chinese Wall between advertising and editorial, precisely to ensure that the articles could not be swayed by who bought ad space.
Now, I don’t think that anyone would hold that that’s completely watertight as a policy. Presumably there’d’ve been some things that the magazine would not have allowed to be advertised.
But for all the shortcomings, it’s not a crazy position; the juxtapositions may sometimes just happen.
On the other hand, I don’t really understand how that same magazine gets away with sponsoring long-haul holidays and cruises in the Antarctic, even if they are under the guise of scientific interest. I don’t know how many specialist lectures for the wealthy vacationers’d be required to offset the environmental damage done there, but I guess it’d be a lot.
There was a letter in the New Scientist about a million years ago in which the correspondent asked how it was that the magazine would be reporting about the dangers of CO2 and climate change, but do so next to adverts for powerful cars.
The reply ran along the lines that there was deliberately a Chinese Wall between advertising and editorial, precisely to ensure that the articles could not be swayed by who bought ad space.
Now, I don’t think that anyone would hold that that’s completely watertight as a policy. Presumably there’d’ve been some things that the magazine would not have allowed to be advertised.
But for all the shortcomings, it’s not a crazy position; the juxtapositions may sometimes just happen.
On the other hand, I don’t really understand how that same magazine gets away with sponsoring long-haul holidays and cruises in the Antarctic, even if they are under the guise of scientific interest. I don’t know how many specialist lectures for the wealthy vacationers’d be required to offset the environmental damage done there, but I guess it’d be a lot.
And anyway the Chinese Wall does make for some interesting side by sides. When I seezem I pointsem out.