Aw shucks, as so often happens, once you look it up it’s not quite as fatuous as it looked.
Thank you to all of our customers who have provided feedback on the recently launched Men’s and Women’s Wellbeing breads. We’ve had many positive comments about these new breads, but have also had some customers express concern about the gender-specific labelling.
As background, our intention when creating the Wellbeing breads was to support the unique and different nutrient needs of men and women. We worked under the guidance of a registered dietitian to identify the specific nutrients men and women require on a daily basis and what they may fall short on. For example, Health Canada indicates that up to 50% percent of men fall short of magnesium, while 80% of women may not get enough calcium. Therefore the Wellbeing bread for women was enhanced with calcium and for men with magnesium. Since bread is a staple food in many diets, we felt it was a smart place to add more nutritional value.
We now fully understand that while our intention was focused on nutrition, we appreciate and respect our customer concerns over the marketing of the product and have therefore decided to remove any gender-specific labelling. These highly nutritious products will still be available to you, but with new labelling.
Ok. Honestly though, you’d think someone in their marketing department or their customer relations department or their what color shall we make the labels department would have realized how silly it looks to add gender to bread.
I demand unisex bread for all. The bread’s preferred pronouns are they / fzzms.