Originally a comment by latsot on Floating above the ugly fray of politics.
The world of advertising is a strange one. Ah fuck it, I’m going to pull a made-up law out of my arse. Let’s call it Fortran’s Law: any sufficiently long-lived advertising campaign will forget what it’s actually advertising and why it even exists in the first place.
Here in the UK we have animated meerkats selling insurance.
It started as a pun (compare the market/compare the meerkat) but turned into a sort of soap opera about the lives and loves of these fucking meerkats. At the end, the TV ad says “oh, and you might want to buy some insurance or something.” The campaign has somehow … Read the rest
(This is a syndicated post. Read the original at FreeThoughtBlogs.)
