John C McLachlan, professor of medical education at Durham, points out that it’s a common ploy to make nasty things more attractive by dressing them up with new names, like for instance changing the name of “complementary and alternative medicine” to “integrative medicine.” (That seems like a tricky one – you gain the flattering implications of “integrative” but you lose the at least as flattering implications of “alternative.” Decisions decisions.)
When there is tricksy wordplay going on, it may be time for another Sokal hoax. McLachlan sent a proposal to an International Conference on Integrative Medicine to be held in Jerusalem last October. It included this exciting observation:
… Read the restRecently, as a result of my developmental studies on human embryos, I
