Martin Robbins alerts us to a new exciting red-hot totally hip yeeha thing where scientists get their pitchas taken with rappers and everybody suddenly understands how rad science is.
… Read the restSo here we are again, witnessing the isochronal cavalcade of embarrassment that is GQ’s annual ‘Rock Stars of Science‘ feature. Like a puppy trying to hump a leg, the idea is simple, and probably a bit wrong.
The concept arises from the tedious modern worship of even the most minor celebrities, paired with the idea that standing next to somebody cool can make you cool – a hypothesis comprehensively debunked by Tony Blair in 1997. From that, GQ extrapolate that making scientists pose awkwardly in the background of
