Chris Mooney has explained about the need for science communication, or as he calls it, Sci Comm Training.
Science needs both to create new knowledge and also to disseminate it effectively so that that knowledge has an impact–so that it changes the world in a positive way. Why on earth would these two important ends be set in opposition to each other?
Yes of course it does, but disseminating knowledge is not necessarily the same thing as “framing,” nor does it necessarily need to know about “framing.” Framing is more closely related to public relations and political campaigning than it is to education, and that’s one major reason scientists and fans of science don’t all think Mooney is the ideal … Read the rest
