Something as simple as holding a purse

An article at Scientific American claims that new research suggests that men are less green aka environmentally conscientious than women because they think green=girly.

Some researchers have suggested that personality differences, such as women’s prioritization of altruism, may help to explain this gender gap in green behavior.

Our own research suggests an additional possibility: men may shun eco-friendly behavior because of what it conveys about their masculinity. It’s not that men don’t care about the environment. But they also tend to want to feel macho, and they worry that eco-friendly behaviors might brand them as feminine.

Oh noes.

Image result for guy clutching his balls

We showed that there is a psychological link between eco-friendliness and perceptions of femininity. Due to this “green-feminine stereotype,” both men and women judged eco-friendly products, behaviors, and consumers as more feminine than their non-green counterparts.  In one experiment, participants of both sexes described an individual who brought a reusable canvas bag to the grocery store as more feminine than someone who used a plastic bag—regardless of whether the shopper was a male or female.  In another experiment, participants perceived themselves to be more feminine after recalling a time when they did something good versus bad for the environment.

Well that’s stark. So apparently we all see basic decency as female and its opposite as male. If that’s true, how fucking tragic for men. Just doing “something good” is for pussies.

I find myself hoping the research is badly flawed.

Ironically, although men are often considered to be less sensitive than women, they seem to be particularly sensitive when it comes to perceptions of their gender identity. In fact, a previous study suggests that men find it to be more difficult than women to choose between masculine and feminine versions of everyday food and household items and will usually change their preferences to be more manly when allowed time to think about their decisions. Something as simple as holding a purse, ordering a colorful drink, or talking in a high voice can lead to social harm, so men tend to keep a sharp eye out for any of these potential snares.

Humans are so pathetic.

H/t Josh.

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