The Dawkins Foundation has been sprucing up its website lately, I gather. It has a projects page, with two sub pages, one of which is Our Resources Include You. It’s about team-building, I guess, and it starts with You, meaning all us readers, then it goes on to Dawkins and co.
Richard Dawkins, DSc, FRS: One of the most respected scientists in the world and the biggest draw in secularism, Richard Dawkins always generates impressive crowds when visiting North America. On his Fall 2011 tour he drew an enthusiastic crowd of 2300 at Eastern Kentucky University. This is a movement, and Richard Dawkins is the catalyst that galvanizes it.
Um…that’s a sprucing up too far, that last sentence is. (The first sentence isn’t great either. “Most respected” is such a waffly description, and dubious for that reason. It’s PR-speak. That’s the point, that’s what the page is, that’s probably what the sprucing up is about, but all the same – crude PR-speak isn’t really a plus, especially not for a “movement” or project or whatever that proclaims itself as “for reason and science.” Dawkins wouldn’t introduce himself that way to colleagues, I should think, so he shouldn’t let his PR people introduce him to the rest of the world that way. It looks at the very least silly.)
That’s too long for a parenthesis. Back to the last sentence. THE catalyst? No no no no no no no. Don’t do that. Don’t obliterate everyone else that way. There are a lot of catalysts in this movement, they all contribute to the galvanizing, there is no one catalyst that galvanizes it all by himself.
Also, a factual item –
You. RichardDawkins.net is the most visited website in secularism. It is where secular innovation and secular ideas meet secular people who can and will take action. That’s you.
It’s not the most visited website in secularism. For instance – there’s Freethought Blogs.
Dawkins foundation:
Alexa Traffic Rank: 28,606 United States Flag Traffic Rank in US: 14,785
FTB:
Alexa Traffic Rank: 17,783 United States Flag Traffic Rank in US: 6,196
Just saying.