Hahaha oh dear no it’s not nut-ella, it’s nu (noo but sharper) tella. I must have first encountered it in the UK because I’ve always pronounced it that way. Apparently Americans think the first three letters mean nut.

I didn’t know its history though.

Nutella® spread, in its earliest form, was created in the 1940s by Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing.

So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply.

It was just to extend the chocolate. But it’s so delicious. Extend shmextend, bring on the hazelnuts.

Here’s an Italian ad for it, so you can hear how they pronounce it. Nu, not nut.

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