Think Progress provides a transcript of that fascist video of Dana Loesch barking at us about the libbruls. Do watch it in addition, because mere words on the screen can’t convey the menacing venom of her delivery. The way she emphasizes “they” over and over again for instance is chilling.

They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse the resistance. All to make them march, make them protest, make them scream racism and sexism and xenophobia and homophobia and smash windows, burn cars, shut down interstates and airports, bully and terrorize the law abiding — until the only option left is for police to do their jobs and stop the madness.

And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with the clenched fist of truth. I’m the National Rifle Association of America and I’m freedom’s safest place.

She’s on Twitter telling people that’s a call for the police to do their jobs and not at all a call to violence against libbruls. That’s a crock of shit. It’s literally true, and no doubt lawyers read it first to make sure, but the message it sends is another matter. Her words and presentation present “them” as a detested enemy and alien. Then she says “the only way we stop this” is with the clenched fist of truth and that she’s the National Rifle Association. That’s an implicit call to violence. The fact that it’s implicit probably protects it from the law, but that doesn’t mean we have to pretend the implicit call to violence isn’t there. It’s there.

It’s there the way it’s there when a man’s voice goes metallic with rage as he tells a woman off for making him angry. It’s meant to strike fear in the hearts of “them” and patriotic manly Caucasian fury in the hearts of “our” men.

The ad was played at the National Rifle Association’s Leadership Forum in April. As we reported at the time, NRA executive vice president Wayne LaPierre’s speech to thousands of members was characterized by a similar type of us-versus-them rhetoric.

“It’s up to us to speak up against the three most dangerous voices in America: academic elites, political elites, and media elites. These are America’s greatest domestic threats,” he said.

That too is frightening. The people who know the most and have the most expertise are America’s greatest domestic threats, and the most dangerous voices.

It’s funny that people think it’s exaggerated to say this is fascism or Nazi-like. Fascism isn’t special, after all – it’s not like some higher class of violent bully. It’s just ordinary people drunk on this kind of thing, and putting it into action. It can happen anywhere. Right now it’s happening here in the US.