It’s everywhere

Like corporate greenwashing only trans-color.

Oh look, a box of 98% sugar “cereal” that’s pushed on kids via cute animals and endless tv ads – but this one is different, because it’s about…um…telling kids to be trans inclusive.

They even put out a press release.

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ — Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD. LGBTQ+ icons and friends of GLAAD will start their day with the new cereal to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box. Fans can get involved by joining the #BoxesAreForCerealChallenge via TikTok and for every box purchased and by uploading your receipt, Kellogg will donate $3* (up to $140,000) to support GLAAD’s efforts in accelerating acceptance and advancing equality for the LGBTQ+ community.

Isn’t that lovely? They’re not about flogging disgusting unhealthy sugar-cereal on kids for $$$, they’re about inclusion and drastic surgery for children.

“Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online,” said Doug VanDeVelde, General Manager of Kellogg U.S. Cereal Category. “Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.” 

That edible glitter is sugar, and so are the “berry-flavored” rainbow hearts. It’s not food, it’s sugar-addiction started early, and it’s made Kellogg rich. Now Kellogg wants kids to get themselves mutilated and stuffed with puberty-blockers. How “kind.”

“Boxes are for cereal, not people” is the embodiment and celebration of Kellogg Company’s commitment to diversity, equity and inclusion, not just within Kellogg Company, but also at the tables of our cereal fans coast to coast. As Kellogg has grown its multiyear allyship with GLAAD, the company hopes to spread the word on allyship and show its support for the transgender and gender nonconforming communities.”

It’s very young children who eat this garbage, so I guess Kellogg’s is recruiting? Hey kids, be trans, it will make you lots of friends among sugar-cereal companies.

“Kellogg’s new Together With Pride cereal will create opportunities for homes and families to have conversations about the importance of acceptance, compassion and understanding, especially when it comes to LGBTQ+ youth,” said GLAAD President & CEO Sarah Kate Ellis. “Kellogg is not only building on an ongoing commitment to support the LGBTQ+ community, but initiatives that spotlight the importance of using correct pronouns to create safe and welcoming spaces for trans and nonbinary people.”

Wow. They really are recruiting – zombie allies if not actual soldiers. Get started on the Magic Pronouns indoctrination early!

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