How to get noticed

 

Jesse Singal points out that Milo Yiannopoulos is not nearly as edgy and interesting as he pretends to be.

A lot of people fail to recognize this, but Milo Yiannopoulos, the Breitbart senior editor and right-wing provocateur, is much closer to being Sean Hannity than to being Adolf Hitler. It’s a bit of a secret, in part because Yiannopoulos devotes a great deal of time and effort to a form of ideological dress-up, pretending to be more edgy and out-there than he actually is. His college tour is called the “Dangerous Faggot” and his upcoming book is called Dangerous because Yiannopoulos wants to position himself as an incendiary liberal bête noire. He profits off of it — it’s his brand.

The uproar at Berkeley last night is just what he wants.

Yiannopoulos preened and joked and harassed his way into public-enemy-number-one status among some left-leaning folks despite the fact that his actual beliefs are, by the standards of mainstream reactionary conservatism, fairly boring and predictable. Just look around at his Breitbart author page: If you ignore the overheated headlines and constant references to his own greatness, it’s clear that Yiannopoulos is, for the most part, serving up microwaved portions of mass-market right-wing goonery.

Same goes for his college speeches. The transcript of one is headlined “MILO at Cal Poly State University: ‘No More Dead Babies.’” “Can you imagine, and I don’t think this is a stretch, the senior leaders of Planned Parenthood sitting in a conference room discussing the best timing for an abortion, to maximize their profits from the dead baby’s body?” he told his Cal Poly audience. “It’s horrifying, and it’s what feminists want more of.” It’s also the same argument you’ve heard on a Fox News segment.

That’s similar to what I’ve been saying, which is that he’s a big nothing, whose internet fame developed because of his passion for harassing people, not because he’s clever or interesting or informed. He’s random.

Yiannopoulos capitalizes on the fact that his youngest fans and detractors (and it’s not an accident his most ardent fans and detractors tend to be young) are typically only familiar and comfortable with a pretty narrow discourse — precisely what one finds on college campuses at the moment. Academic communities tend to be places where the bounds of acceptable expression and thought are significantly different than they are on, for example, right-wing AM radio. Ideas that are unfortunately commonplace in a nation of 350 million people, and especially among older demographics, seem more singular and uniquely dangerous (to use Yiannopoulos’s chosen term) on college campuses — especially when they’re coming from such a flamboyant, gleefully bellicose figure. The fact that Yiannopoulos has a tendency to harass people, both online and off-, only acts to further mask the staleness of his actual beliefs. His Leslie Jones tweets are the most famous examples, but there are plenty of others. During two of his recent talks, for example, he showed pictures of and denigrated members of the communities where he was speaking — one involving a sociology professor, whom he called a “Fat Faggot” onscreen, and the other a trans student — in a way that seems geared at inciting harassment. (Yiannopoulos is himself gay and once wrote an article giving his fans “permission” to call other people “fags.”)

Yiannopoulous’s fans also misconstrue his shtick as new or uniquely edgy, and from their point of view it’s a good thing. Since he first got famous stoking the anti-feminist fires of Gamergate, he has attracted an audience of resentful young people frustrated with “political correctness,” many of whom believe they aren’t “allowed” to say various offensive things. Now, it is plainly false that reactionary speech is severely restricted in the U.S.: Anyone who listens to the aforementioned talk-show hosts knows that there’s a huge market for misogynistic and racially dog-whistling language. This is a common conservative falsehood, that in a country that elected Donald Trump people are getting fired or blacklisted left and right simply for “tellin’ it like it is.” But again, if you’re a young person who hasn’t been exposed to that side of the discourse, and you’re suspicious of the liberal discourse that prevails on many campuses, Yiannopoulous is a shock to the system. He feels new and important, despite the fact that he isn’t.

But he’s making a nice living at it because people pay attention to him.

The San Francisco Chronicle reported yesterday:

UC Berkeley officials are warning the hosts of a Wednesday night event featuring right-wing provocateur Milo Yiannopoulos that his campus speech may be used to target individual students in the country without documentation.

“We are deeply concerned for all students’ safety and ability to pursue their education here at Cal beyond Milo’s speech,” the university’s Office of Student Affairs said in a letter Tuesday to the Berkeley College Republicans, the students hosting the event. “Milo’s event may be used to target individuals, either in the audience or by using their personal information in a way that causes them to become human targets to serve a political agenda.”

The letter expressed concerns that Yiannopoulos — a British writer for the right-wing opinion site Breitbart News — will use his appearance to kick off a campaign “targeting the undocumented student community on our campus,” and linked to an article published Tuesday on the site.

The article begins: “Milo and the (conservative think tank) David Horowitz Freedom Center have teamed up to take down the growing phenomenon of ‘sanctuary campuses’ that shelter illegal immigrants from being deported.”

I read the Breitbart article. It doesn’t talk about plans to target particular students. I’d like to think even Yiannopoulos isn’t a big enough shit to do that – but he really is an awful shit, so maybe he would have.

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