Unworkable and causing a headache

Jen Gunter did a Very Serious Only Slightly Sarcastic review of Gwyneth Paltrow’s claim that there is no pseudoscience on Goop. [pause while everyone has a good laugh]


Objective: To identify evidence that Gwyneth Paltrow is correct in her statement that the website GOOP does not sell pseudoscience.

Materials and Methods: A search of the products sold on GOOP.com in the wellness section.

Results: Biologically implausible therapies and ill-researched products were identified. The majority of health products (95%) could not be supported by science.

Conclusions: There is no evidence to support Gwyneth Paltrow’s claim that goop is free of pseudoscience. In fact the opposite is true, goop is a classic example of pseudoscience profiteering. The bulk of their products are useless, but some could be harmful.

Keywords: jade, crystals, vagina, coffee, enema, supplements, toxins, medical conspiracy theories, Epstein Barr Virus, mediums, vitamin B12 injections

I like the twist; not “evidence that Goop is pseudoscience” but “no evidence that goop is free of pseudoscience.”


In October 2018 Gwyneth Paltrow was interviewed by the BBC  and disagreed that she and goop are engaged in promoting and peddling pseudoscience.

False online claims about health products and the promotion of pseudoscientific practices by both complementary and alternative medicine providers and celebrities has been well-described. Gwyneth Paltrow has previously endorsed therapies that have no scientific basis, such as vaginal jade eggs, apitherapy, or colonic administration of coffee via the rectum, so this researcher sought to identify any products sold by goop.com that could be considered pseudoscience to counter Gwyneth Paltrow’s belief.

Spoiler: she found a lot.

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