$4 for Cheerios???!

Also in the Mister Coffee file: Howard “from the projects” Schultz was surprised to learn that Cheerios cost four bucks for an 18 ounce box.

When asked on “Morning Joe” Wednesday about the price of a box of Cheerios, Schultz, who is exploring running as an independent for president, did not have the answer.

“An 18-ounce box of Cheerios? I don’t eat Cheerios,” he told host Mika Brzezinski. When she told him it costs $4, he seemed surprised, saying, “That’s a lot.”

Hmm. Yes, but it’s enough for several breakfasts, while a single Starbucks “latte”…

Which makes you wonder: If Schultz thinks $4 is expensive for cereal, then by extension, isn’t a $4 coffee “a lot?” After all, an 18-ounce box of Cheerios will feed a family breakfast for nearly a week, and contains whole grains and fiber. A grande cafe mocha, which is about $4, will caffeinate you for a few hours. Heck, you can get a whole box of Cheerios for just 50 cents more than a two-pack of cake pops at Starbucks.

Yes but part of what you’re paying for at Starbucks is the luxury, the ambiance, the glamour, the intangible but very real thrill of it all. You pay extra to stay at the Plaza, and you pay extra to partake of the unique beauty and elegance of Starbucks.

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