Pause for aesthetics

It’s an outrage!

Richard Segovia’s house is as loud as the Latin rock music he teaches children to play in his basement studio. With colors ranging from jungle green and royal blue at the pavement to a red and yellow sunburst at the ridge, the otherwise modest Spanish-style home is essentially one enormous mural, a crowded portraitof long-gone musicians, Segovia’s family members, social activists, various psychedelia, and the odd jungle animal.

Segovia has lived in San Francisco’s Mission district since 1963, and he sees himself as a custodian of the neighborhood’s culture, specifically as the birthplace of Latin rock. (Carlos Santana, a family friend, grew up nearby.) But increasingly the 68-year old “Mayor of the Mission” finds himself face to face with a stark representation of all the color that has been bled out of the city over successive waves of tech-fueled gentrification.

“I walk the neighborhood every day and I see all these gray houses,” Segovia says. “It’s like being in a cemetery.”

Noooooooo. San Francisco is gorgeous and one of the ways it’s gorgeous is all the pistachio and peach and hyacinth houses. One of my few complaints about Seattle [leaving aside the explosion of new high-rises] is the passion for drab muddy dark dreary colors for the houses – gray, darker gray, brown, tan, mud, smoke. I stop to drink in every brightly colored house I see and wish there were more of them. What is wrong with people? Why would anyone want San Francisco to be more gray?

From the Golden Gate Bridge’s International Orange hue to the elaborately carved and painted façades of the Painted Ladies fronting Alamo Square, vivid color has long been the grammar of San Francisco’s vernacular architecture.

Yes but also of the much more ordinary Little Boxes, way out in the Sunset and Richmond, the flattest and least interesting part of the city (except that it’s next to the ocean), which are a sea of pink and lavender and pale green, or at least were when I lived in SF decades ago.

The Sunset District: From Dunes to Cityscape - FoundSF

But apparently that doesn’t say Money loudly enough.

But more and more, amid the pastels and the gold-leaf embellishments, you see a striking juxtaposition: 125-year-old houses painted in the tones of a cold war-era nuclear warhead or a dormant cinder cone. In neighborhoods like the Mission and the Haight, this phenomenon reads to some residents as an erasure of the Latino community or of the lingering counterculture. Gentrification gray homes have become a totem of affluent interlopers.

It’s a crime.

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