Remove ‘women’s’ from title

Now there’s a headline.

NWHL changes its name to remove ‘women’s’ from title

Yayyyyyyyyyyy wait what?

The National Women’s Hockey League is history. Welcome, Premier Hockey Federation.

North America’s first women’s professional hockey league to pay players a salary announced on Tuesday it is adopting the new name as part of a rebranding strategy.

Well then why not name it the Hotties Hockey Federation? Or how about the Pumpkin Spice Latte Hockey Federation?

“We felt it’s time for our players to be defined by their talent and skill,” Tumminia said. “It’s not like they’re female phenomenal. You’re just phenomenal.”

And the way to underline that point is, as always, to delete the word “women.” Sure.

Metropolitan Riveters captain Madison Packer said the new name levels the playing field.

“Respectfully, I don’t know if men always understand, especially for me, because I encounter it a lot,” Packer said. “We play with the same-sized puck, in the same-sized rink, the same nets. … So to remove that label, not only remove it but in the logo erase the ‘W,’ I think is empowering.”

Oh yes, erasing the W is so empowering.

In billing the change “No Labels, No Limits,” the federation also focused on having its new title be more inclusive by respecting the various gender identities of its players and fanbase.

So they’ll be more inclusive by including men, who will swiftly exclude women altogether? That’s the path to empowerment is it?

H/t Sackbut

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