Meet the Local Heroes of Cheating

There just aren’t any women, you see.

Australian surf brand Rip Curl has come under fire after featuring a transgender boarder in a campaign to promote women’s surfing. 

Male transgender boarder. It’s funny how they always leave that out. It’s implied, of course, but it damn well shouldn’t be implied, it should be spelled out. Every single time. Just combining “transgender” and “under fire” and “women’s surfing” is not good enough. Spell out the damn insult.

Sasha Lowerson, 44, featured on the Rip Curl Women Instagram page on Thursday as part of the company’s Meet The Local Heroes of Western Australia campaign.

It comes just months after Rip Curl dropped former brand ambassador Bethany Hamilton – one of the world’s most famous surfers – reportedly over her opposition to transgender people competing in women’s sport.

That’s nice. Drop a woman because she doesn’t want men in her sport, then feature another man in a campaign to promote women’s surfing. Go big or go home, yeah?

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