I found something interesting while browsing Michael Shermer’s columns in Scientific American. It’s about how subliminal influences affect our choices.
… Read the restWITH THE 2012 PRESIDENTIAL ELECTION looming on the horizon in November, consider these two crucial questions: Who looks more competent, Barack Obama or Mitt Romney? Who has the deepest and most resonant voice? Maybe your answer is, “Who cares? I vote for candidates based on their policies and positions, not on how they look and sound!” If so, that very likely is your rational brain justifying an earlier choice that your emotional brain made based on these seemingly shallow criteria.
Before the election, I urge you to read Leonard Mlodinow’s new book, Subliminal: How Your Unconscious Mind Rules
(This is a syndicated post. Read the original at FreeThoughtBlogs.)