Gaby Hinsliff suggests that Piers Morgan is actually part of the advertising campaign.
What would the advertising industry do without Piers Morgan?
Whenever they need a grumpy middle-aged man to be triggered, there he is, reliable as clockwork. He did it with Greggs’ vegan sausage roll, helping catapult their January marketing wheeze onto the front pages by complaining that it was a monstrosity. And he’s done it again with the new Gillette ad targeting toxic masculinity, which twists its familiar “the best a man can get” tagline to suggest that men can do a lot better than Harvey Weinstein and fighting in the street.
It’s true! We’re all pitching in to help sell this shaving cream.… Read the rest
