Following your complaint

Oh for FUCK’s sake.

A pink hat bearing the slogan “FUTURE FOOTBALLERS[sic] WIFE”? Why on EARTH?

That’s so intensely, even maliciously insulting that it makes my teeth hurt. “Hahaha toots, you’re not anything, you’ll never be anything, all you can aspire to is being somebody’s wife. Enjoy your visit to Tatton Park!”

The Tatton Park people did remove it, but with an uncomprehending gloss.

That’s just insulting all over again. One, the “any” – as if they were having a hard time figuring out what the problem was. And “offence” – it’s not just a matter of “offence.” The slogan on the hat is wildly insulting, yes, but that’s not the same thing as “offence,” and in any case it’s more than just insulting – it’s also belittling and destructive.

Who comes up with these things? And why? They loll about the shop barnstorming ideas for this season’s tourist shop hats…and that’s what they come up with? How?

Comments

10 responses to “Following your complaint”

  1. iknklast Avatar

    They loll about the shop barnstorming ideas for this season’s tourist shop hats…and that’s what they come up with? How?

    Probably because there are enough mothers who will find this cute and appropriate that they figure they can make money off the damn thing. Then someone complains, so it becomes noticed in the “wrong” way, and they pull it. That will, of course, probably cue in some mothers who think the damn thing is cute and appropriate, and who will rush on cue to complain that they don’t see anything wrong with this and now they can’t get one for their little girl, who will look so cute in this, and by the way, what’s wrong with being the future wife of a footballer (even with bad grammar).

    By the way, I speak from experience. That is exactly what my sister would do (if she were still alive and living in the right part of the world. In Oklahoma, where she lived, they probably would never pull the hat).

  2. Holms Avatar

    Next up: “Daddys[sic] Little Gold Digger”

  3. beauvoir's baby Avatar
    beauvoir’s baby

    I am SO TIRED of the “offense” card. Stop making this about the emotions of the complainant! Nothing worse than mounting a rational critique and then having your critique reduced to “feelz” with the rational aspect completely ignored. And by the same token, complainants have to stop playing the offense card themselves: feelings of discomfort aren’t enough to disqualify something from existing in the public arena (although they don’t count for nothing).

  4. Acolyte of Sagan Avatar
    Acolyte of Sagan

    Holms, I’ve seen a child of about six wearing a t-shirt bearing that motto, or one very similar. Also available in Britain at one time or another were (from memory) ‘Stop Staring at my Ass!’ across joggers/tracksuit bottoms for pre-schoolers and, for the same age group a bright pink t-shirt with lots of glitter and the heartwarming message ‘Porn Star in Training’.

    Clothing of this kind is usually found on market stalls and such, and only rarely does it get past the buyers for large, ‘reputable’ companies, but I do recall the uproar a few years ago when Tesco started selling padded bra and thongs sets for girls as young as five, and more recently another company – I forget who and can’t be arsed to check) was stocking junior pole dancing kits.

    The only even slightly risque thing I can recall seeing for boys was a sleepsuit patterned with toy cars, teddy bears and so on wkith the motto ‘Toy Boy’.

  5. latsot Avatar

    I did what any right-thinking entitled person does and sent an email:

    I refer to the “future footballer’s wife” hat you had on sale and your ‘apology’.

    You apologised for “any offence caused”. This is known as a ‘notpology’. You believe that vaguely apologising for other people’s disgust at your awful actions somehow exonerates you. It doesn’t. Here’s why:

    It was your fault. You bought and sold those hats and with it the message. That message is not a bit of fun, it’s a horribly oppressive and all-too prevalent world view. That you thought it was acceptable demonstrates either that your organisation is institutionally and relentlessly sexist or that it doesn’t care about historical and ongoing sexual discrimination in thought and deed.

    Do the only decent thing: repudiate that message in the strongest terms you can, apologise sincerely for promoting oppressive sexism and do whatever you can to make it right.

    Be clear: the issue is not that this hat was sexist (it was). It’s that you – YOU – gleefully promoted that sexist message. You are absolutely guilty of promoting sexist stereotypes and the ideals of people who want women to be subjugated and harmed.

    THAT is what you need to apologise for.

    Please respond.

    That will certainly fix it.

  6. Graham Douglas Avatar

    I live a few miles from Tatton Park; it’s a beautiful place. This seems to be an early extreme of a tendency I’ve noticed for national trust gift shops to sell more and more tat, rather than “relevant” items. It’s a shame; I get a lot of use from my national trust membership. Maybe I’ll have to switch to English Heritage (goes off to check out their gift shops).

  7. John the Drunkard Avatar
    John the Drunkard

    For the rest of the world. Top of the Google heap is this description:

    ‘Historic estate with Tudor hall, neo-classical mansion, lavish gardens, a deer park and playground.’

    So not a beach boardwalk, or a carny booth. A National Trust site, no less.

  8. Steve Watson Avatar

    @3: Agreed; thought so for years. Offense is for social faux pas like dropping an F-bomb at a formal party or telling the hosts their house looks shabby. It does not cover things that are actual attacks on justice.

  9. iknklast Avatar

    @3 and 8: and added to that, the “offense” card also gives “justice” to those who are currently in the privileged classes who might feel “offense” at some of the things they see. Then people who are prone to feeling sympathy for everyone will feel sympathy for them, and the MRAs, NeoNazis, KKKers, and other racist misogynist nationalist groups get to hear how much we need to understand them, that they have feelings too, and that we are being “mean”.

    No, I am not “offended” by that hat (well, actually I am, but that’s irrelevant to whether someone has a right to wear or sell it). I am among a group that has suffered systemic oppression, and that hat is part of it…which is difficult for people to understand. “It’s just a hat, damn it. Can’t you lighten up? Must you always be a humorless feminazi?” So our job of gaining proper understanding for our position is quite difficult, but we must continue. Thanks, latsot, your e-mail is beautiful. I wish I thought someone would heed it.

  10. Ophelia Benson Avatar

    latsot – that is a great rebuke.