Joe Awesome and Jane Unicorn

Kate Long read some T shirts.

https://twitter.com/volewriter/status/1029020130431434755

What did she find?

T shirts in the boys’ section (and those things are always labeled, so it’s not as if all kids can just grab unisex T shirts just because hey they are T SHIRTS) with

LIKE A BOSS

LEGEND

FEARLESS

BREAK THE RULES

TOTALLY AWESOME

NO RULES

EPIC SUPER

30% DUDE 20% EPIC

And in the girls’ section

DANCE DANCE DANCE

SPARKLE

sparkle always smile often dream big

SELFIES WIFI UNICORNS SPARKLE

STYLE BE WHO YOU WANT TO BE NEW YORK LONDON MILAN PARIS

MAKE TODAY BEAUTIFUL

make your dreams happen

FASHION ICON

love love love

shimmer

little LOVE

HAPPY

[a cartoon unicorn]

YOU ARE SO BEAUTIFUL

DREAMING OF Y♥U

Now it’s possible that there was a lot of other stuff that broke the pattern, but frankly I doubt it.

Marketers think of girls as fluffy morons and boys as bombastic egomaniacs.

Talk about “gender”…

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