How to poison the well

The Philadelphia Inquirer screams

Hershey Canada Women’s Day campaign sparks transphobic vitriol on Twitter

Or to put it another way: Hershey hijacking of Canada Women’s Day sparks protests from women on Twitter.

The subhead is almost as stupid and dishonest as the headline:

For International Women’s Day, Hershey Canada launched a campaign spotlighting young women trailblazers on its chocolate bars. Their inclusion of transgender woman Fae Johnstone sparked Twitter hate.

It’s not “hate” to say that events for women should not feature men, just as events for workers should not include bosses.

The lede is also stupid and dishonest; three for three.

An ad campaign from Hershey Canada intended to highlight women trailblazers is being met online with transphobic hate.

Three venomous lying accusations in a row.

The writer, Emily Bloch, finally gets around to the particulars.

To mark International Women’s Day, celebrated on March 8,Hershey Canada launched a campaign spotlighting five young Canadian women, whose faces appear on the brand’s chocolate bar wrappers. Each chocolate bar is meant to spotlight women using their voices and advocacy to contribute to systemic progress for women.

Right. Women. Because it’s Women’s Day. Women, as in women, not men larping as women.

Women featured on chocolate bars were Autumn Peltier, an Indigenous rights and water activist; Naila Moloo, a climate technology researcher; Rita Audi, a gender and education equality activist; Kélicia Massala, the founder of Girl up Québec; and Fae Johnstone, a human rights activist and the executive director of consulting firmWisdom2Action. Johnstone is transgender, which some hateful online voices are taking issue with.

“Hateful.” Women who don’t want men who call themselves women taking the place of women in women’s events are called “hateful” by the woman who wrote this poisonous article.

The campaign was meant to celebrate women’s progress and acknowledge the ongoing fight for equity, Hershey’s Canada said. The company is donating up to $10,000 to each of the five women’s organizations and an additional $30,000 to Girl Up, a group that focuses on women’s equity.

But online trolls are pushing a countercampaign, calling to boycott the Hershey Co.

Trolls. We’re trolls now. Transphobic, hateful, trolls – the activist vocabulary is complete.

According to Sarah McBride, the Human Rights Campaign’s national press secretary, TERF views — which exclude trans women from conversations about the gender — “deny the validity of transgender people and transgender identities.” TERF views are widely rejected by most feminists, LGBTQ supporters, and the mainstream medical community.

Geddit? “Everybody hates you. We’re the cool kids, you’re the losers. All the good people reject you. We’re awesome, you’re a bunch of toads.”

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